In today’s internet world, out of the different kinds of online marketing strategies available, email marketing is the very prominent method. It helps in increasing your website traffic and sales. In fact, it can provide you with tremendous results when used appropriately.
But, the distressing part is that there are several email marketing myths in people’s minds at present. Actually, people think too much and that results in various misconceptions. If you have ever used email marketing and if it has not helped you, then it may be because you are a prey of one or more common email marketing myths.
Now, it is time to clear your mind with some of the risky email marketing myths. Here are some of the most common myths exposed for you:
1. Excessive emails annoy customers
Always keep in mind that the incorrect emails irritate customers. The spam messages annoy customers. If you deliver appropriate messages with refreshing email subject lines, your customers will never get annoyed. Definitely, there are some people who will go forward and opt-out of your email list, but that is all right. You should consider the major percentage of customers here. Even though a few of them unsubscribe, then also you will have adequate business from the other customers to make up for it.
In fact, you should offer the option of getting fewer emails to customers. Therefore, you will keep at least a few of the customers who have chosen to unsubscribe because of the overabundance of emails they obtain.
2. Each subject line should be explanatory
You know your intended customers better than anybody else, and if you do not assume, then you need to involve a lot of details in the subject line of each email, you do not have to force it. In its place, it is imperative to write attractive and creative subject lines that artifice customers and make them interested to go through your awesome email campaigns.
3. Using trigger word sends you to the spam filter
There are a lot of trigger words that email marketers have been taught to ignore like the plague in their email marketing messages, mainly the subject line. And, the words such as Quote, Free, Cash, and Save are regarded as trigger words. These words of warning come from the days when email inboxes were flooded with unsolicited messages from e-mail spammers. As the days of email spammers undoubtedly are not over, email spam filters have become far more complicated at recognizing what types of messages and more significantly, what types of email dispatchers are genuine.
4. Not a lead producer method
If you have a myth that email marketing is not a lead producer method, then you might be wrong. First, you have probably got email contacts who are prospects, but not the leads at present; a well-divided list has those addresses recognized and will help in converting those prospects into leads. Second, email contacts have the capability of forwarding your message to others in their group they feel may be involved in talking to you.
The real fact about email marketing is that it continues to be an extremely powerful and cost-efficient method to advertise or sell products and services. The people who still believe that email marketing is nothing more than a myth, must clear their misconceptions after reading this blog.
If you have any more common email myths? Feel free to share with us in comment box below.
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