Being an online marketer, you use up a lot of time in making a great email newsletter, but with firewalls and security rigorously checking for possible email spam, your outstanding newsletter will never go to the inboxes of your preferred email list.
Actually, email newsletters should be definite for the success of your email marketing program because your recipients have registered to obtain them and they are anticipating them each week or month. In addition to a few technical issues that may cause your emails getting blocked or filtered, there are further issues that can harmfully affect your email deliverability.
So, here are a few reasons behind the reduced email newsletter deliverability:
1. Heading of your email
The heading of your email is just like your business card. When you deliver an email, your email server enters into communication with the receiver’s email server. Your server delivers the message heading to the recipient mail server. If the receiver’s server does not like how your heading appears, it will not recognize your message.
When delivering bulk emails, it is simple to change your “From email name”, but it is not so simple to cover the sender’s email server individuality. So, spam filters consider the domain name more willingly than the “From email name”. Above all, spam filters ensure that the “From name” is from the identical domain that is delivering the message.
2. Poor IP reputation
If you only deliver a monthly newsletter and you have taken a lot of efforts to subdivide your email flow over the different IPs? Well, you should not let your newsletter IPs sit too inactive or they may get cold making your next month’s newsletter a surprise to the internet service providers you are sending too. If your IPs have lost their status from not having mail delivered across them in some time, you may observe a surprising drop in your email newsletter deliverability, or even a deliberated delivery rate due to email throttling by internet service provider.
3. Using inappropriate HTML code
There is nothing erroneous with delivering the message in the HTML layout. But, an incorrect HTML code is a very general reason for the email to get filtered. Even very silly mistakes in HTML code can land you into a problem with the spam filters.
To ensure your email would not get filtered because of the incorrect HTML code, use HTML validation tools to verify your HTML email before you deliver it. If your mailing list includes big segments of email addresses from particular ISPs, you can confirm with those ISPs if they have any constraints for HTML code.
4. Email copy is not effective
Even though sender reputation has become the most significant aspects that find out your email delivery success, you still need to be cautious with your email copy you deliver and not exceed it. ISPs generally depend on a lot of factors to decide if an email should be sent or filtered, and the email copy is one of the variables that influences deliverability.
5. Volume and frequency of email
This aspect does not reveal the email copy, but we think it is essential as well. Actually, spammers do not think about email volume, frequency, or list hygiene. Some internet service providers look directly at the sender who is attempting to deliver a huge volume of emails with them. In case of any issues like a rising number of undelivered emails, or spam complaints, the account will be shut down by the internet service provider.
Therefore, in the email marketing world, opt-outs and spam complaints are part of the procedure, but they also educate us about the strength of a marketing campaign, so you should be ensured about the deliverability of your email newsletter.
Read More About: 6 Email Newsletter Best Practices For Your Business