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A good email practice is essential and in fact, your sender integrity and reputation are becoming more significant and effective as a method to fight the overpowering spam challenges. Actually, a marketer’s sender reputation is the main element in getting high inbox placement rates and preventing the spam folder.

email sender score

Email sender score is a rank related to all other sender IP addresses examined worldwide.  Score of an IP address is measured as a rolling 30-day average which depends on a variety of factors, such as number of emails, spam complaints, unidentified user rates, spam trap email addresses and infrastructure and is targeted to help in identifying valid email id from spam.

As sender score is calculated using an unpublished algorithm, it is helpful for marketers to understand each of the constituents used in the scoring to identify why a sender score can vary over time and how to assure high inbox delivery rates.

Just go through some critical factors that affect your sender reputation:

1. Number of emails you are sending
For a specific email sending IP address, the real volume sent is not in itself superior or inferior, but an essential part of the algorithm since it can be a chief indicator of non-justifiable senders. For instance, a sender whose email volume boosts noticeably over a given time will badly affect the sender score until it becomes stable or high email complaint rates comparative to overall volume will cause a fall in your sender score. In general, increased email volume will result in a higher score.

2. Bounce rate
There are two types of bounces such as Soft and Hard which can affect your score. In fact, ISPs are most bothered with hard bounces. This is similar to the spam trap issue, only these email ids are not tools the internet service providers are using. An email service provider will remove bounced e-mail ids for you, but even a one email can come back with a lot of bounces and negatively affect your email deliverability.

3. Spam complaints
Number of your spam complaints for a sender IP address can also affect your score as compared to all other IP addresses examined. These complaints are in two categories: First is Mark as Spam – where a receiver marks a message as spam via their email client.

And, second is Abuse Complaints – where a receiver vigorously recognizes email as being sent in desecration of CAN-SPAM act and reports one or more of the Real-time Black-hole List.

4. Framework
All email senders have a liability to properly handle bounced messages, complaints, etc. Leading senders will supplement this with automated internet service provider feedback loop handling and other programs to dynamically manage their score and reputation. Email senders who do not have a suitable method for managing bounces and error codes, abuse email address or publish the necessary MX documents will be considered a big risk and have a lowered score.

5. Spam trap email ids
Spam trap email addresses are created to entice spam. They are usually published in a concealed location that would not be seen by a genuine marketer, but would be focused to email harvesting by a spammer. As these email ids are not used for genuine reasons, email delivered to them is directly considered unwanted and will adversely affect the sender score.

Thus, if you are accountable for sending email, your sender score describes the most significant factors you need to change about your email marketing program in order to enhance your reputation and consequently your inbox placement rates.

Read More About: What Do You Think About Your Sender Score?

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