Creating your own email list is perhaps the most tough and time-consuming part of email marketing. Without a good list of customers, the return on all of your hard work could be quite low. That is why so many email marketers take shortcut, i.e. they purchase an email list.
At first look, buying an already prepared mailing list may appear like a good move, but this is a kind of shortcut that can have serious and long-term impacts.
If you are new in email marketing field and thinking about purchasing an email marketing list to get your business initiated, it might be best to think again.
Though, buying email lists is generally disadvantageous. Whereas it may allow you to reach thousands of clients without difficulty, it has its own set of drawbacks as well. Here are some valid reasons on why you should not purchase email lists for your e-mail marketing campaign:
1. Purchased email list often has inactive email ids
Creating a new email address is very simple and due to this, it's very easy to change e-mail addresses, leaving the earlier ones inactive and quiescent. Generally procured email lists have these inactive and dormant email addresses as these lists are not updated regularly. And, on those thousands of email addresses listed on purchased email lists, a proportion of it is more probable to be inactive and not used any longer by their owners, which means you would not be able to endorse your business or products on these inactive email accounts.
2. Email addresses on a purchased list don't actually know you
Rented lists are sometimes worn out from other websites, which is a dirty practice to obtain email marketing lists. But generally list purchase and rental companies will brag that their lists are opt-in. Feels great, right?
Not actually because it means that the email ids have opted to get emails from you. Although the opt-in method involves words like, "Sign up to obtain information from us, or special offers from different companies we think you may enjoy," the fact is that the receiver has never heard of your organization, and does not remember opting in to get emails from you. Thus, they will mark you as spam.
3. Procured lists will get you branded as a spammer
Using a procured email list could even land you in spam folder – something that could mean loss to your online business before you even get initiated. No genuine company will ever sell you the list of opt-in email ids. Anybody selling you opt-in email list is merely a spam outfit. If you have bought a list of email addresses which the trader promises are opt-in, you have been cheated. Thus, creating your list organically through your own hard work is the best method to solve this problem.
4. Purchased lists generate poor ROI
As a business owner you should capitalize on any investments you make, together with the investment in e-mail marketing. Buying a list is wastage of money which spoils your sender reputation and lessens the value of any legitimate email sending method you may do. Seriously, it does not generate revenues as per your requirements.
5. It harms your email deliverability rate
Making use of a rented or purchased list means you are not following to the internet service provider and email client guidelines. Also, purchased lists generally produce high bounces, get marked as spam by email recipients and have low open rates. It means you will soon be recognized by ISP's spam filters and as an alternative of reaching prospective customers; you will be hanging out in the customers' spam folder.
Thus, there are various effective ways to build and increase a house e-mail list. It may take a long time, but those contacts will have a much better long-lasting value as you establish your business and brand. Just do not give up because creating a healthy email list takes time, but the rewards given by these lists are really valuable.
Read More About: Why Email List Hygiene Is Significant For Your Business Growth?