E-mail marketing is a difficult task for various businesses. Although we seem to realize the significance of email and the unique opportunities it provides, many businesses can exceed it.
You may have known about Life Cycle E-mail Marketing. It is created on the idea that all consumers are in an unusual part of the buying journey with your business.
For customers or prospects that are not prepared to purchase immediately, best email automation can get them further beside the purchasing cycle and mechanize your sales without involving your business development team. As for new subscribers, you can send them everything you like, such as a welcome e-mail, extra offer if they distribute your news, complimentary webinar, or a list of your frequently asked questions. These messages can be set up to position automatically. You can even send the emails out as a sequence over an extended period of time.
Here are a few tips for marketing your products or services by using email differently.
1. Build a free information sequence: If done correctly, this can be the cause someone signs up to your email list in the first place. A good topic to start is instructing your intended audience on how to conquer the exact reason and pain point they bought or may purchase your product or service in the first place. About time, there are quite a few possibilities. For instance, you can make it rigorous with e-mails every day for seven days, or one time a week.
2. Send welcome email on how to get initiated with your product: Use email to emphasize key attributes of the product they just purchased or helpful, complimentary tools they may want to add. You want customers using your product or service to its full potential and crazy about it. Once they are all set, you can overlook them and still be confident that your buyers are getting a full visit of your brand or product.
3. Send a thank you or greeting video: Thank you or greeting video can be from one of the key person within your organization expressing thanks to customers for their purchase. This is a huge opportunity to share your company’s story and make a great individual relationship.
4. Strengthen relationship with inactive members of your email list: Do you know that you can export an email list based on the level of action of its members? You can see who has not unfolded an email from you in the last three months or has not just furnished their stock of your product. Strengthen their interest in you or ask them if you can help them anyway.
5. Deliver a happy anniversary e-mail with coupons: Use the day that your contact signed up or your customer first bought your product as a landmark to show gratitude and repeat them of all the great things you do.
Interestingly, the industries that use these methods of email marketing the most are touring and hospitality, directly followed by the retail business. Traveling to different parts of the country or globe is very regular, and sending routine email reminders for definite times of the year is one more brilliant example of using e-mail marketing to generate revenue.
Read More About: Email Marketing: Inbound Or Outbound?