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If you are an email marketer and getting your email filtered, it might not be the email content, but your email reputation that needs improvement. In fact, email reputation is significant in your entire email marketing efforts. There are different sources that make your email reputation, identical to the credit reporting firms for your private credit history. And, just similar to your credit score, the higher your email reputation is, the better your email deliverability rates are.


When you deliver emails, major ISPs and other external parties will assign you an email reputation. This sender score finds out whether you will be considered a spammer or as a valid email sender. A good email reputation makes sure an optimum deliverability. It will augment the possibility of your messages getting into the inbox of your recipient.

Your entire email reputation may be determined by a number of factors such as customer complaints, the amount of bad or inactive email addresses, whether you are sending emails to spam traps or not, your domain reputation and distribution history.

Here  are some email marketing best practices which would be really very helpful in managing your email reputation:

1. Ignore to change your IP address. New IP addresses without any history are subject to restrictions and more rigorous reputation thresholds.

2. Frequently evaluate your reputation data across a big set of resources. Here are the kinds of data you should evaluate from time to time: spam grievance rates, unidentified user rates, spam trap issues and infrastructure problems.

3. Prior to making any major changes to your email marketing program mainly to the type of content delivered or the frequency of delivery, you should assess the changes with a small piece of the list and determine your spam complaint rate. If the fresh emails depict more complaints than normally for your program, rethink about your strategy. Somewhat as simple as altering a From name can cause a spike in complaint rates.

4. You should be cautious about your email unsubscribe process. Receiving opt-outs off the list as rapidly as possible is key to reducing complaints. Check your process on a usual basis (preferably, prior to each send) to make sure that it works. Also, make sure to process feedback loop complaints and eliminate them from your email list before each send.

5. Once you have registered for the email feedback loops, drag those complainers off your list immediately who pressed the report spam button.

6. It is significant to administer unknown users. Regularly look at the proportion of messages sent that could not get delivered at receiving email server due to the nonexistence of the user.

Therefore, email marketing programs will only get successful if the number of users who go through and reply to the messages delivered. On the other hand, sending emails to undeliverable addresses,  getting caught in spam traps and people who protest your messages can negatively affect your email reputation, thus causing your messages to go to the spam folder or even get obstructed completely.

Read More About: What Do You Think About Your Sender Score?

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