If you are not able to understand the exact reason behind running your email marketing campaign, then expending time in improving the in-business strategic elements will not considerably boost your marketing efforts. Before entering in the email marketing field, you have to find out what is the final message you want to deliver your reader and how your reader will be able to show that they have not only gone through your message, but also reacted on it.
Even if you want to stay in contact with new leads, active or potential customers, email provides a non-invasive, yet highly efficient method to get in touch with the most important people to your business.
If you are not spending on email marketing, probably you are missing out big opportunity. In this blog post I have drawn attention towards six different types of marketing emails that your business has to use.
1. Responsiveness emails
Ignore email marketing for a second, and consider the aim of developing product awareness with your customer. At this phase, you are just trying to develop awareness that you survive in a customer’s state of mind.
Consider how your email campaign from subdivision to creative and email design to the call to action and even reporting assessment will modify if the main aim of the email is not to sell anything, but to develop awareness or responsiveness for a brand, product, or service. Awareness oriented messages generally do not work without help. They are intended to move a recipient to another place, offline or online, to get more details, or to get engaged with the your product or service.
2. Greeting emails
These are the auto generated responses an organization delivers when a new customer joins the email list. Welcome or greeting emails have among the maximum email open rates of all kinds of emails, so make sure your welcome or greeting emails make a very first impression of your company’s email marketing program. These messages are a huge chance to upsell your products, develop trustworthiness and improve your brand.
3. Deliberation emails
Once you have got a customer’s interest, you are required to consider a new kind of emails that create and drive thoughtfulness. Different from awareness oriented emails, deliberation emails have educational components that enthusiastically move the reader toward taking a particular action to purchase or try a product. These messages concentrates on the particular advantages of the product and in several cases provide a medium for people to qualify themselves as feasible prospects.
4. Send event related emails
With these kinds of emails, you can make a comprehensive email marketing campaign just about your events such as webinars, presentations, and discussions to help you in building awareness and give confidence to participate. Event related messages would contain invitations, follow-up messages, reminder emails, and thank-you messages.
5. Create lead development emails
This kind of email helps you in getting a lead through your sales channel, whereas cutting the amount of time needed by a sales team to instruct prospects about your services and products. Lead development emails should be precise emails with the major purpose of driving customers to take action.
6. Gain customer’s trust with loyalty emails
Actually, loyalty emails are delivered only after a purchase or deal has taken place between you and your customer. This helps in capitalizing on purchasing something they worth to control viral marketing. In fact, loyalty emails have a more extensive lifespan. They are required to keep someone busy with your product or service for the long lasting relationship with them. The main role of customer loyalty emails is simple and it helps in keeping your organization and your organization’s sense of value on top of the customer’s mind.
Therefore, when all is done, effective email campaign does not begin with the most wonderfully created messages; it starts by getting one of the six kinds of email into the customer’s inbox and getting the proper reaction from the reader.