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Nowadays, it is easier to report an email for spam than composing it. Internet service providers and email service providers all over the world are making it simpler than ever to report an unwanted email as spam.

So as to make sure that your business stays up and running, and to abstain through expending your precious time replying to spam complaints, you must first understand what is spam complaint, why your e-mails get marked as spam, and what you can do in reducing spam complaints against you and your business enterprise.


A spam complaint is a report of unsolicited or spam email. It takes place when one of your subscribers gets a message from you, and then reports it as unwanted, or unasked for. With today’s technical advancements, many email service providers give a button that when pressed, reports the obtained email as spam.

When receivers report your email as spam, it affects your email deliverability rates. So as a dependable email marketer, taking steps for minimizing your spam complaints will enhance your email campaign results.

Here are the most prevailing reasons behind high email spam complaints:

1. Practicing procured, rented or third-party lists
These kinds of email lists are usually considered poor sources for getting email addresses because the receivers do not directly agree to get information from you, and may not be expecting your message. They are less probable to go through the emails and more likely to report your messages as spam.

2. Not inserting an unsubscribe or opt-out link
A spam complaint is generally a very negative act, whereas an email unsubscribe is considered less damaging. Providing your recipients with the alternative to unsubscribe or deal with notification preferences are optional.

3. Making use of the old email list
Email ids usually have a short lifespan. Email recipients change jobs, names, make and delete email ids at will. As an outcome, email addresses can become unacceptable over time. As a rule of thumb, emails that were gathered more than six months before may be considered old.

4. Not sending consistent mails
Sending irregular emails make your subscribers forget that they had signed up for your messages and, consequently, they are more probable to push the spam button simply because they do not identify the sender.

5. Not setting up expectations
It is very significant that you set up intelligible expectations of what you will be delivering, what kind of content, endorsements or communications your customer's can look forward to receiving from you and how frequently. They will be less prone to opt-out or report you as spam, if they identify who you are and look ahead to get notifications from you in their Inbox.

6. Making use of misleading subject lines
It is good to have an attractive email subject line, but do not mislead your subscribers. This means you should not put 'Re:' before the subject line to trap subscribers, do not mention anything inappropriate and don't discuss enclosed account information if there is actually no account involved.

7. Sending excessive emails
Though the emails are what subscribers demanded, sending too irregular emails will result in spam grievances. On the reverse, sending too infrequently may cause your customers to overlook why they are getting your messages.

The bottom line is that you are required to pay attention to your email spam complaint rates and modifying your email program to reduce the complaints you are getting and, as a result, will increase client interaction and value per client.

Read More About: CAN-SPAM Act – Check Whether Your Email Comply With It Or Not

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