There is a lot of chatter about the existence of B2B email marketing but whatever the pundits might be saying it is still alive and performing well. With the globe switching into a mobile inhabitants more and more entrepreneurs have access to emails on the go. The additional benefit is that they actually read them.
This post features 3 traditional errors that individuals make when it comes to B2B email marketing.
1. Bizarre sense of Communication
Erratic communication can kill your reputation even before you have started, if someone subscribe to your newsletter updates it means they are interested in what you have to say. So say something but don’t just say anything first of all find out what your subscribers wants to hear, then say it. You should be clear when your e-newsletter will publish and what it is going to contain. This will also prevent junk problems by the way. You might wonder why? Well if you stop interacting and then instantly begin again your subscribers may wonder who you are and toss it in the spam. Your clients may forget. Many of them are in the moment and make the decision to buy. If they have not got anything from you in a while they just might have forgotten that they knew you.
2. Using Free Email Services
As entrepreneurs we all understand the value of B2B promotion via email yet some of us want to do it on the cheap. I can tell you from personal experience it is not worth it. When I started online promotion nobody told me this, I learned it in the hard way by wasting my 6 months and lost a list of over 1000 targeted leads.
Remember you are gathering hopefully a database for life. Free services have irregular distribution issues and problems occur when you want to change your service provider. Your database is a precious asset. Saving a small money now is just not worth it in the long run. There are many email service providers and basically some of them even cost less than coffee for a month.
3. Not Using Social Media
Social media promotion is really only just reaching the B2B email marketing world. The power of social media is huge in various aspects from building an email database to communicating with them. Many entrepreneurs are not completely aware of exactly how it can help in getting emails open and developing a massive platform of fans.
Using the media like blogging, social media and video promotion helps to promote you in your own local or market in a positive way so when your emails sent they are accepted and opened.
By just dealing with these three areas you will begin to see the effect literally in days. You can then put your time and effort in developing your databases.