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Marketing through email is a well-known and affordable method to draw new customers or gain repeat business from present customers. Email templates provide a simple way to make sure that your emails are well designed, simple to read and even easier to create.


The design of your email marketing template is very much significant for the success of email marketing. The design should evidently exemplify the value of the offer or product, with a clear call to action that increases email conversion rates. Straightforwardly, give your subscriber a valid reason to click and visit your website.

Just go through these five design tips which will help any marketer or advertiser in differentiating their emails from the competitors' emails.

1. Design the templates of your own
Try to use a simple template or design your own. Selecting a layout that is too snazzy or too active is not essentially going to help in better conveying your actual message. It may divert your reader. Make sure to use an email design that is well suited with most email service providers.

2. Make it simple for greater adaptability
Definitely, there are many new tools and media alternatives for email marketing. They may add a little boost to your email marketing template. Unluckily, there are few standards on how email clients present the content of your emails. It means that each additional constituent of your email is a different opportunity for interpretation to be distorted or errors to occur. Thus, simple email templates will assure greater consistency with the never-ending list of email clients and platforms offered.

3. Keep a balance between content and images
Keeping a balance between content and images is essential. Do not make your email problematic. Bear in mind that the majority images would not usually be visible to all subscribers when they first get your email. You should also use expressive text to name your images so that if a particular image does not load properly, at least they will see what the image is all about.

4. Do not overlook the framework
Simple design tools, like inline cascading style sheets and tables, make it simple to ensure that your messages are exhibited in an easy to read way. Developing dynamic width email templates give support for both mobile phone and desktop browsing. Optimizing the sizes of images can lessen the time it takes readers to load your messages. Making lists provide easy to use, scan-friendly content for engrossed readers. Each of these fragments of structure might seem tiny, but jointly they can add to the efficiency of your template design to a great extent.

5. Create text version also
A last tip is to produce a text version of your email. You may have crafted and designed the most amazing HTML email marketing template, but there are users who select to not get HTML email and as an alternative set their email to text version only. It is quite easy to do and most third party email applications need them anyway. Do that and you will better understand your email, which is set for maximum allocation.

Overall, it can take time to design your email templates; though once finished, can be used again and again. Keep in mind, users will be apt to glance over your emails rapidly to settle on if it is worth reading. Thus, both design and email content has to be appropriate and attractive.

Read More About: 6 Common Mistakes To Avoid When Creating Email Marketing Templates

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