There are various online marketing methods available to endorse any brand and one of the most extensively used marketing methods for any sized business is e-mail marketing. It is economical, completely customizable and can be targeted to fit all features of your client list. Though, a business cannot just begin sending out messages to any number of email lists. Just like privacy laws related to postal, sending out emails also has obligatory seclusion rules that must be followed. These privacy laws are known as the CAN SPAM Act.
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a most happening talk for all e-mail marketers when it was passed in 2003. Apart from just a rule to stop and discourage spam emails, the CAN-SPAM Act controls all marketable emails. In the eyes of the law, commercial or marketable messages are any electronic mail and the primary purpose of it is the advertisement or marketing of a commercial product and service, as well as email promoting content on marketable websites.
Rebelliousness or non-compliance is clearly harmful, but the good news is that the CAN-SPAM Act is one of the easiest forms of government regulation to conform quickly and easily. It is also deceptive to think that CAN-SPAM Law only applies to huge bulk email sending, but the truth is that CAN-SPAM Law covers all commercial emails.
If you want to send promotional e-mails to customers, you must be aware of CAN-SPAM Law and steps to comply with it.
According to the Federal Trade Commission (FTC), the crucial factor is the main purpose of the email.The government describes emails as involving three different forms of information:
1. Marketable or commercial email content: A content that advertises or promotes a saleable product or service. These messages must meet the terms with CAN-SPAM Act.
2. Liaison or transactional content: These are generally receipts of disbursement, shipping announcements and so on. These kinds of emails provide users with updates about an already agreed-upon deal.
3. Peculiar content: It is considered any other email that is neither marketable nor transactional and need not conform to the CAN-SPAM Act.
Steps to make sure whether your email marketing complies or not
If you have decided that you must comply with the CAN-SPAM Act, then there are a few easy steps that you can take to comply with the CAN-SPAM law.
1. Your email headings, domain names, and subject lines must be precise and not misleading.
2. Divulge if your email is an advertisement.
3. Always include a valid postal address in the e-mail content.
4. Noticeably state how your email recipients can opt-out from your future messages.
5. Respect opt-out requests. Any email unsubscribe method must be able to complete these requests for at least 30 days after the e-mail was delivered.
6. If you make use of a third-party email services, ensure they follow the requirements of the CAN-SPAM law. For instance, are unsubscribe being managed properly? The law does not discriminate from the company that delivers the email and the company whose product or service is being marketed.
Thus, being CAN-SPAM complaint is not really too difficult, and it is made simpler with an email marketing platform that checks your CAN-SPAM conformity elements. By knowing the basics of the CAN-SPAM Act, looking for help from a trustworthy email marketing collaborator you will be able to start effective and law-abiding e-mail marketing campaigns.