There are times in everybody’s life (content writers, copywriters) when you get stuck for words. You are ready with your keyboard in front of your laptop to write something for your email campaign and waiting for something to come up in your mind and the words just don’t come. This is the time when you need some motivation, inspiration. Walk away from work for some time, have a tea, coffee. Go for a ride or walk in the garden. Do any thing but just don’t finish the content for the email campaign because it was on the to do list. Take your time to cool refresh and create something that will be memorable.
The most important part of being an email marketing professional is your connection with your readers and subscribers. You need to fulfill their expectations, you need to deliver them useful and interesting content that will make an impression and make them to do business with you. Here are some factors to think about that might get those creativity streaming.
Think about the things you like to read. Shortlist the suggested topics for reading later or the links of articles that you found interesting. There might be a good chance that the things you found interesting may catch others attention too. Also recommend products and service that are not related to your niche, this will show that you are not only here to sell things and it will present you in a good way.
Share experiences and stories about the market you are in. This will really help in providing your content to life and will make it much simpler to connect with. People are more likely to keep in mind experiences rather than hard details so don't be scared to use them in your email campaign. Stories will interact with your readers and will help you develop a connection with them.
Being controversial is a controversial thing, we don't recommend that you do this straight right away, wait until you gain the trust of your audience. Discuss about topics in your industry that you don't agree with or where you keep a perspective that is not the approved standard. Obviously you need to use your judgement when doing this but questionable subjects are more likely to make conversation, encourage reviews and be shared across a broader viewers. Spicing up things a little bit doesn't hurt!
We hope that these things will help you getting back to normal from the block, now get back to your laptop because its time to write something special.