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Have you ever got an unwanted email from a friend about their business? Do you think that it is the best idea to collect customer email addresses and explode them with marketing offers? Do you have knowledge of the CAN-SPAM Act?


Actually, the CAN-SPAM Act is a governing law that controls the commercial email use. A commercial email is any email the main purpose of which is the marketing of a saleable product or service, involving email that promotes content on moneymaking websites is controlled.

This act was provoked by the flood of spam people began to obtain in the 1990s. Any unwanted email is regarded as spam. Providentially many companies are now using spam filters to overcome from this issue.

To make your marketing emails CAN-SPAM compliant, just ensure you adhere to the following guidelines:

1. Send out emails to only those people who have opted-in to get messages from you. When you use opt in email list, the recipients will be well-informed about you when the email reaches their inbox. It means that the email in the majority cases will go into their inbox and they are more probable to unfold and go through it.

2. Do not make use of false or confusing email subject lines. Ensure that the email is correctly identified your  “From name,” “To name,” “Reply-To address,” and routing details which involve the originating domain name and email id. It must be exact and recognize the individual or business who started the message.

3. Your subject line should not be deceptive. It must precisely reflect the content of your message.

4. Confirm that your company’s name and address are used in the email. Your commercial email must have your valid official postal address.

5. Make sure you include an email unsubscribe link that can be simply seen by your recipient. Your emails must embrace a clear and noticeable justification of how the recipient can opt out of emails. 

6. Respect the email opt-out requests. Any opt-out method you provide must be capable of processing requests for at least thirty days after you deliver your message.

7. CAN-SPAM act specifically prohibits email harvesting from the web and related practices, which are not only against the regulation, but also unsafe for your email marketing. Individuals and companies do business with  other companies which have given authority to deliver promotional or informational email. They are more probable to file a spam complaint with their internet service provider if they obtain spam. Some email spam complaints are predictable, even with the best permission-based email marketing list; though, getting a lot of spam complaints might damage the reputation of the IP address from which you are delivering email. Thus, reducing the email deliverability rate to the core of your mailing list.

8. If you explode a list and get failure to deliver notice due to some of those email ids which do not exist, remove those email addresses right away from your email list. You will not come into view as a genuine mailer if you continually send messages to the similar non-existent email ids.

However, email is the best tool to communicate with your audience and generate leads. Therefore, if you do not follow the above rules, your email marketing results can decline to a greater extent.

Read More About: 7 Reasons For High Email Spam Complaints

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