Email marketing is continuously growing as the best online marketing tool. In fact, customers are being smarter day by day, and thus, we have to be more targeted in our marketing approach. But, many online advertisers and marketers still have not accustomed their email marketing strategies to be really effective. It is no more worthy to rent a list and send out a message to a million receivers in hopes they will welcome your efforts and take benefit of your offer. Actually, strategies like that can generally do more damage than good.
If you are not creating and maintaining your own email lists, you are not only missing the identification data that is exact to your company, but you are running the risk of being marked as a spammer and decreasing your return on investment.
Even if it may seem extraneous, doing this task is essential when it comes to ensure deliverability and acquiring the most out of your sent messages. Here are a few tips on how to maintain your email list hygiene:
1. Clean your mailing lists frequently
Cleaning your email list is just ensuring that you are keeping it as hygienic as possible by running your list contrary to a list of recognized bad domains and role accounts. Whereas you should eliminate opted-out email ids and pertinent bounced email addresses instantly. The amount and frequency of your mailing will decide how frequently you should scrub or clean them.
2. Determine inactive subscribers
Finding an inactive email subscriber depends on the frequency of sent emails. Somebody who does not go through a regular email for three days might be busy. Somebody who does not go through a monthly email three times repeatedly may be telling you something.
3. Provide non-responders with a chance
Do not presume that non-responders are dead weight. Deliver a number of emails intended to re-engage them. If they do not reply or unfold the email, send a final customized email supporting them to take action if they want to unsubscribe.
4. Check feedback ambiguity
Another thing internet service providers use to find out your sender score is the number of complaints your email produce. With email users today, it is generally easier for people to report your unsolicited messages as spam than it is for them to opt-out from your list. Although you followed all of the email acquisition strategies and the users opted in to get messages from you, they can still report your messages as spam or unwanted mails. It is very important that you check feedback ambiguity so you can recognize complainers and instantly remove them from your lists.
5. Eliminate inactive email ids
Analyze the email activity of your customers and evaluate email open rates with the frequency of the email delivered to them. One example may be, if you send an email newsletter every two weeks and a client has not opened one email in the last six months, you should eliminate the address from your master list. This kind of program needs to be something that is particularly assembled around your organization and your mailing habits. You can then include them to another list that is intended to re-engage dormant customers with other kinds of communications.
Therefore, the significance of list hygiene cannot be ignored as a necessary email marketing practice. By following the above practices, you can take further steps in enhancing your email deliverability rates and protecting your reputation. Remember, list hygiene is not a one-time solution; you continuously need to clean your lists.
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