It’s that season when promoters need to prepare their strategies for the winter vacations and the start of the new year.
While B-to-C organizations have numerous and obvious reasons to send emails to their customers during the christmas season, B-to-B organizations should also take advantage of the vacations to reach out their associates, providers, and clients. A well-timed professional email or a simple yet powerful business-themed message can stand out in the mailbox when individuals are flooded with promotional email offers.
The content of your holiday campaign must be compelling and relevant like emails throughout the year. However, your traditional emails can stretch their boundaries by having some sense of fun in their holiday offers . Consider these tips for your vacation campaign:
1. Thank your contacts
Your B-to-B associates are the foundation of your company. Tell them genuinely and generously how much their collaboration means to you. An stylish e-card, customized with prospective subscriber info, will remind your contact that business relations are depend upon real people.
Holiday ecards can include animations, links to video clips or vacation activities, or simply an message of your thanks in a well-crafted email.
2. Share with them
Share some of your business's big achievements over the last season, especially if your associates can have benefits from those new features, items, or solutions. It’s a perfect summary of the success you have made in this year, and how those you do business with can benefit from that achievements.
3. Connect with them
If internal interaction is an area of concern within your company, use the vacations as a way to break the ice. Use an ecard foundation or sharable email strategy to go back and introduce individuals to each other and allow them to create, forward, or share a simple vacation greeting.
We’ve seen this be successful for all types of B-to-B connections, from brokers to agents, revenue divisions to revenue reps, franchisees to franchisees, and even internally within large business organisations. Aiding a simple “Happy Holidays” message can be a simple way to open up the current or new individual relationship.
4. Have Some Fun
Many organizations create interesting vacation content, such as animated graphics, games, and holiday-themed video clips. Use email to invite your clients and associates to participate in that fun. share your content, provide hyperlinks to your animated graphics or activities, or better yet, encourage them to contribute fun stuff to the content to your vacation messaging. Creating short video clips or making an individual vacation ecard are simple ways to enjoy and interact with your professional connections.
5. Share the moments
If your company programs to offer or build a non-profit participation, why not ask your professional connects to join with you? For smaller organizations or sole-proprietorships that may not have many opportunities to feel like a part of a team, it is the act of bonding together for making a bigger effect is even more powerful at this season.
6. Give A Gift
Allow your sales representatives, agents, brokers, resellers, or other B-to-B contacts to share the achievements of your previous year, if they drive your bottom line . Whether it’s as simple as enabling them to choose the non-profit organisation in which your company will play a role, or as big as an actual reward, presenting via e-mail always makes a big effect.
7. Look Ahead To Next Year
Do you have insights of your industry business's future? Will you be going to introduce new products or services? Offer your members a look at what to expect from you in the future. Consider disclosing your big news in the form of a virtual gift: something that users can “open” digitally, for a lively reveal.
Whatever your vacation programs are, you should consider everyone who has a hand in the achievements of your company. Use the vacations as a chance to improve those relations and say “thank you” for everything they have done for you.