As we already know that the next generation email marketing platform are mobile devices, email marketing has become so close to mobile platform that there is only a thin line is remained between mobile marketing and email marketing. Now what have to be done is to develop an effective strategy for this platform, and for developing an effective strategy the latest trends must be watched. Here are we listing some mobile email marketing trends that should be watched to develop an effective strategy for this platform.
Email marketing with geolocation has come a long way in very short span of time, and mobile devices played a very important role in this journey. Now your current location can be tracked with each email you open in your mobile device. So next time you open email from your favorite cafe in town the place will be remembered by the program and whenever you are in new town the same places nearby related to your cafe will be list in your profile.
Less Use of images and more use of text
There is one problem with mobile email is that images takes more time to load. And if the receiver has blocked the images in his inbox then they can’t read the email with images. It is true for desktops also but the slow loading time in mobile platform will require more text content than images in the email.
Customizable email design
This type of design is used on pretty much every website nowadays for auto customization according to the mobile platform. It gives customers an enhanced experience no matter what device they use to visit the website. The website developer only has one website to maintain, which makes it easy for them.
A lot of companies are using this feature now. When this design coded correctly, it represent the email according to the device which viewer is using. Size, type of font, size of image and even reveal and hide content.
Facebook and Twitter has an increasingly good email resource for professionals. The most interesting thing about this is the call to action button for their Mobile App.
It’s a great way to provide a better user experience on the device they are currently using, like responsive email designs.
Mobile platform is something which every business organization should consider and watch in 2013. The rate of email use on mobile devices is progressively increasing. If users don’t get customized experience they will lose their patience. If you are planning to use mobile as platform for email marketing, taking inspiration from above trends will surely improve your business.
If you have any more suggestions about mobile email trends, you can always share your thoughts with us in the comment section below.