If you’re running an Email campaign, your first challenge is always getting people to actually read your emails. Without a decent open rate, your campaign won’t have a chance of getting off the ground. That’s why it’s essential that you understand how to write compelling subject lines that simply beg to be clicked.
Few ways to ensure your email gets read:
1. Begin with a salutation: Your email ought to open by addressing the person you’re writing to. Sure, you'll be able to depart with leaving out the salutation when you’re dashing off an email to your friend.
2. Write briefly paragraphs: Get straight to the purpose – don’t waste time waffling. Split your email into 2 to four short paragraphs, all handling one plan. Think about using bullet-points for additional clarity, maybe if you are:
- Listing many queries for the recipient to answer
- Suggesting variety of different choices
- Explaining the steps that you’ll be ending
- Put a double line break, instead of an indent (tab), between paragraphs.
3. Stick to one topic: If you need to write to someone about several different issues (for example, if you’re giving your boss an update on Project X, asking him for a review meeting to discuss a pay rise, and telling him that you’ve got a doctor’s appointment on Friday), then don’t put them all in the same email. It’s hard for people to keep track of different email threads and conversations if topics are jumbled up.
4. Use capitals appropriately:Emails should follow the same rules of punctuation as other writing. Capitals are often misused. In particular, you should:
- Never write a whole sentence (or worse, a whole email) in capitals
- Always capitalize “I” and the first letter of proper nouns (names)
- Capitalize acronymns (USA, BBC, RSPCA)
- Always start sentences with a capital letter.
This makes your email easier to read: try retyping one of the emails you’ve received in ALL CAPS or all lower case, and see how much harder it is to follow!
5. Log off the e-mail: For short internal company emails, you'll be able to depart with simply putting a double area once your last paragraph then typing your name. If you’re writing a lot of formal email, though, it’s essential to shut it appropriately. Use yours sincerely, (when you recognize the name of your addressee) and yours faithfully, (when you’ve addressed it to “Dear Sir/Madam”) for terribly formal emails like job applications.Use Best regards, or Kind regards, in most different things.
Even when writing to folks you recognize well, it’s polite to log off with one thing like “All the simplest,” “Take care,” or “Have a pleasant day,” before typing your name.
7. Behave yourself: Avoid sensitive subject areas, such as sex, race, religion and disabilities. Apart from being inappropriate email topics, especially in the workplace, you could find yourself in a lot of trouble over them. You may not think you are causing any harm, but others may think differently. You could end with a discrimination claim being made against you.
8. Tell recipients what action you want them to take: Be completely clear about the actions you want the recipients to take. Be specific and put all the material that is related to an action in one place. To get even faster responses, talk about how the action relates to the recipient's objectives, and always give due dates. It's also important to clarify what type of action you want the recipient to take. There are basically four types of actions you could request. If you make this level of detail clear, the recipient will be most likely to read the email and take the action right away. The four actions include:
Action: The recipient needs to perform an action. For example, "Provide a proposal for a 5% reduction in Travel & Entertainment expense."
Respond: The recipient needs to respond to your message with specific information. For example, "Let me know if you can attend the staff meeting at 9:00 A.M. on Friday."
Read only: The recipient needs to read your message to make sure they understand something. No response is necessary. For example, "Please read the attached sales plan before our next staff meeting on August 12th."
FYI only: The recipient should file your message for future reference. No response is necessary. In fact, even reading the message is optional. For example, "Enclosed for your records are your completed expense reports.