In 2011 over 300 billion emails were sent EVERY SINGLE DAY, and over 90% of those were junk. It is no surprise to anybody that many experts are saying, email marketing is dead, this is due to the decline in average open rate over the last few years.

But before the obituary is written, let me tell you why most of the professionals are wrong. Sheryl Sandberg in 2010 predicted that email is going away, because people are spending more time on social networks to communicate and the prediction led furthermore led to the general predictions of death of email marketing. In above prediction what she failed to mention was that the figures she quoting abut were only about “teen demographics” and in fact, email use within a greater part of demographic profiles is as healthier as ever.

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In this world of social networks where people are crazy about tweets, likes and +1’s email marketing also has its audience. People still email to communicate although less for casual purpose and more for business purpose. But it doesn't means that email is dead, people still check their inbox more than twice a day. Although marketing is all about hype and shiny new things and it made email an old channel of promotion and small business are failing to adopt the well-known best methods in email marketing simply because it is not new. Here is why they should consider it email also.

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Previously we discussed about brand building with email marketing services, this time we are going to talk about targeting audience. What is the main concern of any business organization? Its pretty much simple, to keep their customers happy and to reach out to new interested prospects. The most important aspect of email marketing is that it helps you to reach to your targeted customer, it is the secret ingredient of online promotional strategy. Success and failure of any business depends upon the level of the customer satisfaction they are providing. Reaching to the right prospect is very important for the success of business, and there are many channels through which you can reach to the people, like newspaper, TV ads, billboards, flyers, radio etc.

Above mentioned methods are pretty much effective, but they are also expensive and not well targeted like email marketing. It had gone beyond grabbing the attention of prospects and customers, now it defines your prospects and audience. It uses the unique its unique characteristic to deliver the message the appropriate prospects and customers and keeps your budget checked. Most of the people who failed in email marketing made the same mistake, they didn’t know their prospects. According to them their offer was so great great that their market was potentially every single person on the planet, and they sent mail to everyone and failed.

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Promotion can be fairly expensive if you want the really great things that will be able to reach many individuals. Big blockbuster bollywood and hollywood movies often have an marketing and advertising budget that can compete the price of itself. They can spend huge amount of money on TV ads, advertisements, and insane marketing stunts. The first two things which I mentioned are pretty much simple, like how many people are around billboards or watch TV? Well just everybody. But you know what else most of your market probably do? They probably have an e-mail. If it's some sort of online strategy you are trying to promote, then basically 100% of your market have internet connection, and therefore e-mail accessibility. And you know what? Emails price pretty much less than all the above marketing stunts.

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