Email marketing is one of the most prominent ways to reach out to your present and prospective customers, without having to get them to come to your website first. Many people have their e-mail open nearly all day, so you can bet that if you do your email marketing campaign properly, you will get many views back to your offer or to your site. Here are some suggestions for just exactly how to plan and execute a good email marketing campaign for your business.
1. Email marketing software for mass mailing
To run a good e-mail marketing campaign, you need to hire services of an email marketing company because these companies permit you to accumulate, store and administer customers email addresses in their database, automatically answer to newly signed up consumers, plan newsletters in advance, and check the results of all of your marketing campaigns.
2. Get e-mail subscribers
You cannot expect much from an email marketing system without subscribers. Before you start it, you have to think about what you are going to do to get them to sign up your list. You do not certainly have to give something away for them to sign up. If your site is attractive enough, they may sign up without a freebie of some type.
3. Make your subscriber form noticeable
You will also require a form for them to sign up for updates somewhere on your site, so that once they have seen something interesting, they will sign up to get news and updates. Most email service provider companies make this very simple. With their code, you can put the form wherever you like on your site such as the sidebar or in the header. Once you put the code in place, all they have to do is enter the needed information, and they will start getting updates.
4. Arrange your follow-up emails
It is smart to go ahead and have some messages in place before you even have subscribers. That way they start to receive updates or news from you almost right away without you. Email marketing companies also allow you to send previously written messages to customers either instantly or at a later scheduled time.
5. Use appealing email titles
How many e-mails do you skip over without reading in a day? For me, I neglect a lot. If you do not want to fall into that group with your subscribers or customers then make sure you use appealing titles for your messages. Do not make them confusing; just make them something else that you would want to click on if you see the heading. Be innovative here and have some fun with the titles. People will be more probably open your e-mails if your title stands out from the rest of the junk in their inbox.
6. Perform email split testing
Many email service providers allow you to split test your messages. In other words, you can send one form of an email to a part of your list, and another version to the other subscribers. Then, you could check exactly how many open ups and clicks every message receives. This is a great way to know what titles and content work the best in getting your audience to answer back.
If you follow these simple steps, then definitely you will see a good response rate to your email marketing campaign along with more traffic and sales.