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Sender Score is a sign of the reliability of an email source. In fact, it provides sources about how a sender's reputation compares to other e-mail senders, and how it is likely to be assessed by mailbox providers. If you are answerable for sending email, your sender score tells you the most essential factors you need to alter about your email marketing program in order to boost your reputation and therefore your inbox distribution rates.


The first step is to check your score. It can take weeks or months to determine a low sender score, so the earlier you are aware of the problem, the better. There are several parts in your email marketing campaign that you need to confirm and probably modify to improve your sender score and email deliverability. Here are some points which may affect your email sender score:

1. Incompatible number of emailing: It consists of irregular number of email sends which affect your sender score. Though, if you were to send 5,000 emails on first day, 200 on second day, zero for a week, and then rapidly another 15,000 emails, you would likely get ruined for sending inconsistent number of emails.

2. Regularity of email sends: Just as the number of email sending should be constant, so should the regularity with your email recipients. Email every day, every other day, and every week, no matter what your needs are. Just ensure you do not bounce on the e-mail marketing bandwagon, discard it for a month, then jump back on and anticipate no deliverability penalties. As you improve your email marketing machine, you will be capable to check the optimum email sending frequency for your receivers.

3. Frozen IP addresses: If you are new to email marketing, you may have ignored to warm up your IP address. Begin e-mail marketing on a new IP address with small clusters of the best people on your email list. You can gradually increase the number of people you mail to warm up your IP and prove you are a protected sender.

4. Getting blacklisted: Suppose that you are a genuine email marketer who just did not know some of the rules for good email deliverability, visit websites of those who have blacklisted you to ask their information for being eliminated from their blacklist. If you contact them for elimination, they will help you know why you were blacklisted in the first phase and what you can do to enhance your email marketing methods.

5. Having Caught in a spam conspiracy: A spam trap is an e-mail address that was once legal, but no longer is, and will get a hard bounce notice when you again email them. But, when an email server observes constant traffic going to the deceased email, they can turn the email into a spam ambush that will prevent returning a hard bounce for the known email address, and as an alternative accept the message and report the sender as a spammer. Overall, if you are not analyzing your hard bounces and eliminating them from your active email list, you could be alleged as a spammer.

6. Spam reports: At last, if your email recipients think you are a spammer and categorize you as such through a spam report, your sender status is going to suffer. Confirm the rate at which your emails are noted as spam. And, an adequate rate is 1 in every 1000.

There are various other factors to get your email into a receiver’s inbox i.e., the content of your email, email structure and recipients' special filtering alternatives. But, if you are trying to begin email marketing on the right path, creating and sustaining a highly regarded email sender reputation is one of the most significant qualities of your email marketing campaign.


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