Why Is Double Opt-In Better Option Than Single Opt-In?

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Email marketing is an extremely effective method of marketing as compared to all other modes. Either you have a big budget or a small one, an effective email marketing campaign will almost make a persuasive case for itself. It is also a very successful way to manage normal correspondence with your clients and attract prospects to purchase your products or services, no issue where they are. Also, if you plan and implement your email campaign efficiently, you are probable to give the sales and traffic on your website a big hike.

double opt in process

Before you start to make your email marketing list, you will have to decide if you want clients to make use of a single opt-in or a double opt-in to your e-mail list. Definitely, in order to do that, you ­­will also have to realize what a single email opt-in and a double opt-in are and how to apply them.

What is single opt-in?
It is a method where email subscribers provide you with permission to obtain email from a particular entity by making a single step such as filling out a subscription form on a website or a subscription sheet at a trade fair openly giving permission to get your email.

What is double opt-in?
It is a procedure where users grant permission to obtain email from a particular entity by carrying out two steps: A primary subscription step followed by a verification step. For instance, this could be done by filling out a subscription form on a website or a subscription sheet at a trade fair, and then validating that subscription through email.

Why is double opt-in much significant than single opt-in?
There are various reasons why double opt-in is essential, but a few main reasons make it compulsory. The double opt-in verifies that the person who gave their e-mail address really wants to opt-in to your list. If this additional confirmation is not present then any individual could enter any e-mail address to sign-up any other individual.

Suppose if you trouble someone and they decide to get revenge on you by submitting your email address into hundreds of offensive email marketing newsletters. You would be enforced to discard that email account if these email lists were single opt-in.

From the email list owner’s point of view it is essential that only people who actually want to be on your list get opted in. If you use a single email-opt in method you would wind up with a very low quality email list. Those spam subscribers would not react to what you were providing since they are not your intended market.

Benefits of using a double opt-in method
It does not make any sense how big your email marketing list is if the list is not mostly high-quality addresses. With no double email opt-in, you are on risk of having bad e-mail ids on your list. Nasty competitors may inundate your single email opt-in form with bad addresses merely to spoil your sender reputation.  In fact, a double opt-in email sign-up process defends your list, your business, and your customers.

A double opt-in email sign-up method also provides you with the ability to interact with your customers instantly in the verification email. You can inform them more about your product/service and request them to add your email to their individual white list, or even give them a special offer. This permits you to put a message in front of them as they are still thinking about you after getting signed up.

Thus, whenever you think of marketing through email, it is more advantageous for an organization to do so with double opt-in means. It is a powerful trick that ensures everybody on your e-mail list wants to obtain your email communications. In the conclusion, marketing is all about a good return-on-investment (ROI), and that is just what you acquire with a double opt-in email method.

Read More About: 6 Marketing Steps For Successful Email Campaign

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Ankita Sharma
Ankita Sharma
I am a blogger and a content writer. Specialized in SEO and digital marketing. I have written many blogs and articles on email marketing niche.
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