In 2013 mobile device users are only going to increase more progressively as expected that means more people will use mobile devices access their email account. Presently almost 25% of all emails are opened on mobile devices. If you are avoiding these users just by hearing some flattering rumors then practically you are throwing away the opportunity to convert more leads into customers. There are some myths running around about mobile email marketing, some of them are:
1. My target market are not teenagers and mobile users are teenagers.
Yes teenagers use mobile device to access their email but so do about 400 million people around the world other than teenagers. With 25% of emails opened in mobile device there is a fair chance that your prospective viewers are reading emails on their mobile.
2. My emails don’t need to be formatted for mobile users.
There is a big difference between screen of the laptop and mobile. Things displayed in mobile device very differently than laptop screen. And then there is also mouse cursor have more control and precision on big screen than a finger on a small screen.
3. Mobile email marketing is for big organizations, small business don’t need it.
It is true that big organizations are using mobile email marketing before than small small businesses because they have big budget and many resources. But it does not mean that small business owners can’t use mobile email, in this competitive market you can’t risk losing your prospects anymore. Mobile email marketing is not so difficult any email service provider or consultant can provide you this solution in your budget.
4. iPhone users are the only concerned users.
With the increasing popularity of Android device users you need to focus on them also apart from the iPhone users. In last two years email on mobile open rate has decreased for iPhone users from 80% to 65%, that is huge drop proving that other operating system are just important.
5. Mobile email statistics can’t be tracked like traditional ones.
This is totally incorrect. Most mobile phones using clients like Gmail, Qmail, Maildroid etc can track metrics like click through rate, open rate, bounce rate etc. Blackberry phones are a little bit complicated but they can still provide the information.
6. Its expensive.
This is the most weird myth about mobile email marketing, because the cost of setting up email campaign for mobile devices are as economic as for desktop computers. By not being compatible with this platform, you could be dropping prospective clients due to a little interface interaction problem that could have been easily mended. You could also harm your brand’s reputation as being not updated to the new technological innovation.
The main point here is that no matter what you’ve been hearing about mobile email marketing, this platform is an cost-effective and necessary financial investment and without it you could be adversely affecting your business.
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