Email Or Mobile Marketing: Which One is Better?

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Recently, email marketing looked like the way to grasp customers’ attention. Everybody had email accounts; hence, this appeared like the sensible idea to reach large number of people at once. Text messages soon came all along and abruptly mobile marketing appeared like the desired method to inform consumers what businesses had to offer. So, which method is best to market your business? Is mobile marketing truly more successful than email marketing or is it just the recent trend?

email-and-mobile-marketing

There are absolutely clear benefits to both methods depending on your message and the aim of your marketing campaign. Here are some ways to make both mobile and email marketing work for your business:

1. Decide your Marketing goals: There are a number of ways to get your customers on their mobile phones, i.e., via apps, mobile web sites, advertisement in mobile browsers, location based services like text messages. If you are going into mobile marketing for the first time, sms marketing is the evident place to start and will provide you a better audience than newer methods of mobile marketing.

Every business has various goals for their marketing endeavor. Before including text sms to your advertising campaign, make sure it augments your own overall goals.

2. Email marketing is superior for your online business: Is your business first and foremost run online?

If your aim is to control decisions and lead subscribers to purchase, then e-mail marketing is the finest channel, particularly if those sales are online.

How often are you to type in a web address included in a text message in order to get something online? Mobile Internet browsing can be unmanageable and just is not as suitable as clicking a link in an email to purchase online.

3. Joining with the right people: Your customers have their own choices about how they like to receive marketing messages. According to a survey, it has been proved that majority of people prefer brands to market to them with an email marketing campaign and, only 9% people prefer organizations to get in touch with them through mobile or text sms. So, you should be cautious about your customers’ choice before you make a decision to email or text them your latest promotion.

Increasing your marketing efforts into different channels enlarges the approach of your business. Do not think of mobile marketing as a substitute for email, or that one is better than the other. Think about your message and select the best medium for it.

The ability to merge email and mobile marketing should help you in reaching more consumers efficiently. Decide who your target customers are and which method they would select for the kind of campaign you are running at the time. At times this indicates that you will be sending emails and others it will mean you are approaching to customers via text. The result is that, email marketing is not dead and still appears to be the most effective way to reach a large number of consumers.

Recently, email marketing looked like the way to grasp customers’ attention.  Everybody had email accounts; hence, this appeared like the sensible idea to reach large number of people at once. Text messages soon came all along and abruptly mobile marketing appeared like the desired method to inform consumers what businesses had to offer. So, which method is best to market your business? Is mobile marketing truly more successful than email marketing or is it just the recent trend?

There are absolutely clear benefits to both methods depending on your message and the aim of your marketing campaign. Here are some ways to make both mobile and email marketing work for your business:

1. Decide your Marketing goals: There are a number of ways to get your customers on their mobile phones, i.e., via apps, mobile web sites, advertisement in mobile browsers, location based services like text messages. If you are going into mobile marketing for the first time, sms marketing is the evident place to start and will provide you a better audience than newer methods of mobile marketing.

Every business has various goals for their marketing endeavor. Before including text sms to your advertising campaign, make sure it augments your own overall goals.

2. Email marketing is superior for your online business: Is your business first and foremost run online?

If your aim is to control decisions and lead subscribers to purchase, then e-mail marketing is the finest channel, particularly if those sales are online.

How often are you to type in a web address included in a text message in order to get something online? Mobile Internet browsing can be unmanageable and just is not as suitable as clicking a link in an email to purchase online.

3.  Joining with the right people: Your customers have their own choices about how they like to receive marketing messages. According to a survey, it has been proved that majority of people prefer brands to market to them with an email marketing campaign and, only 9% people prefer organizations to get in touch with them through mobile or text sms. So, you should be cautious about your customers’ choice before you make a decision to email or text them your latest promotion.

Increasing your marketing efforts into different channels enlarges the approach of your business. Do not think of mobile marketing as a substitute for email, or that one is better than the other. Think about your message and select the best medium for it.

The ability to merge email and mobile marketing should help you in reaching more consumers efficiently. Decide who your target customers are and which method they would select for the kind of campaign you are running at the time. At times this indicates that you will be sending emails and others it will mean you are approaching to customers via text. The result is that, email marketing is not dead and still appears to be the most effective way to reach a large number of consumers.

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Ankita Sharma
Ankita Sharma
I am a blogger and a content writer. Specialized in SEO and digital marketing. I have written many blogs and articles on email marketing niche.
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