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Did you get an email message that seems to be from your bank or your internet service provider that looked suspicious? If you did, then more than probably you deleted that message, and it was possibly the best thing you did.


Nearly all marketers assume that only big brands or companies are targets for phishing attacks and email spoofing. But did you know that consumers influenced by these attacks are 42% less probable to do transactions with you, no issue how big company you are?

Phishing is a type of an online identity theft. Attackers use forged websites that copy a legitimate company and send out messages to the intended recipients. What they are attempting to do is, deceive you by obtaining your private information such as passwords or account details illicitly. Phishing attackers generally use false “From name” or copy your email titles to seize the innocent user’s personal details. Actually, email phishing attacks are harmful for everybody, it is not just the businesses and their customers who fall victim to this attack, but the whole email community who will experience the consequences.

With each email phishing fraud, the investment a company puts into developing trust and reliability decreases and so does client relationship. The return on your marketing investment can reduce noticeably as customers may lose faith, and become disinterested to do online transactions with your business for fear of fake activity and disclosed personal details.

Thus, your company or brand can lose faith and your client relationship may get affected badly due to phishing attacks. Some of the affected users may discontinue online transactions from your organization.

Do not allow your email marketing campaign appear like phishing emails to the major internet service providers and your customers. To make sure that your messages by no means look like phishing emails, just go through the suggestions below:

1. Customize your message
Interact with your customers and strive to get their first and last name. When you interact with them through email, you are required to customize your conversation with your customers because phishing attackers usually do not use receiver’s name whilst trying to gather information by sending fake emails.

2. Ensure your grammar and vocabulary are correct
Phishing emails usually have weak grammar or spelling errors. Prior sending your messages to recipients you should check out the content of your messages.

3. Make use of email authentication methods
If you want to improve your email deliverability rate, you are required to use email authentication methods. It is a method that proves you easily send the email to your receivers. It helps both receivers and major email service providers in verifying your email marketing messages as a valid email and not one of the phishing messages they obtain.

Therefore, knowing about the email phishing and its effects on your email marketing programs will help you in planning and specifying campaigns so that your justifiable e-marketing messages will not get blocked for phishing. Surely, these suggestions will help you in rearranging the email campaigns, so that your email campaigns and business will be free from phishing attacks.

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