Engage Customers With Email Marketing This Valentine’s Day
7 Feb, 2013 | Written by manish
| under Email Marketing Tips
Are you thinking about how to increase your business through the customers loyal to you? A loyalty program can help you do this. Here are some tips on getting started and achieving success.
Firstly before starting email campaign you need to build an opt-in email list, and because you don’t want to waste your efforts and money, and since this is a campaign for loyal customers not everybody is invited. So start with announcing special offer and events for valentine’s day on Facebook, Twitter, Google+ and other social media accounts and ask for their email address and details. Announce the winners of these events and offers on Social Media and track the emails submitted for these offers and events and use those as benchmark for your campaign.
Now you are ready to start with your campaign. Start with 2-3 weeks earlier before the special day. Using both email marketing and social media for your loyalty program is a great to attract more customers. Send the special emails to your opt-in list of your loyal customers and make sure that you put social sharing buttons inside your email. Send them the offer which they can’t resist to share. On every day of the Valentine’s week announce different offers. Offers like if you have a flower shop then Rose day is perfect for you, if you owns a restaurant then probably Valentine’s day is the most special day for your business. Choose from your loyal customers a winner and offer him freebies, discount offers etc.
Also you should have to put some time on the social media where your customers are sharing your offers from the campaign. Observe the feedback and act accordingly, just updating status is not enough, analyze platform and listen what your prospects wants.
If managing your email list and your social media sites is overwhelming, don’t worry. Alphasandesh will take care of everything for you, our social media feature integrated with email marketing offers everything you need.